The introduction of new media to the world through avenues like YouTube has allowed every day people to show off their skills in various ways to giant audiences from around the world. Some people like to use it to record some sort of talent that they have like singing, dancing, or even some amateur acting. One of the ways that personally interests me the most, is the way that people show off their creativity through unique ways of editing videos.
The New York Times article "Disney Tolerates a Rap Parody of its Critters. But Why?" shows one of the earliest examples of unique video editing displays on YouTube, which is mashups. They are still popular to this day, but can sometimes dance around the legal grey area of copyright laws, but as the article states, sometimes companies are just willing to accept it as free publicity, just like Disney chose to. If an audience watches a mash up, it is only getting more eyeballs on their intellectual property because of the video, but the video is also not giving away something like a whole movie for free, then it is doing more good than harm for the company.
Other ways that people get creative with video editing is in regards to chronicling a news story. While there are some great political satire ones like Songify the news, this is not exclusive to political and regular news either. In regards to enthusiast news, there's a channel called CrowbCat that edits together strings of media coverage that tell a story of high profile, high budget video games that end up flopping in one way or another. From the beginnings of PR people talking up how great the game is going to be to news stories about how a game goes on a deep discount mere months after release because it was not selling well, CrowbCat uses video editing to paint an entertaining and generally amusing picture in regards to big critical and commercial failures in the video games industry.
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