Privacy

With the rise of social media also came the rise of people being more willing to share their own personal information with the public. Before the initial popularity explosion of Facebook, most people were unwilling to share their real names online. Even when MySpace was popular, most people used an alias over their real names on it. Now however not only can you find people's real names, but you can easily fully profile a person based on what they share. Advertisers have noticed this and used it to great effect with their targeting marketing, especially through Google's ads, which run on an algorithm based on what you share about yourself online and even keeps track of products that you search for. This kind of information is highly valued by a lot of companies to the point where a lot of software platforms, even Windows 10, all ask you for permission to share your information confidentially, so they can make money off of the data.

While people are not willing to share everything publicly, they are willing to send people that are close to them very sensitive material either through text, or video. The problem is that this information gets stored on "the cloud" which is just storage on a server somewhere that can be accessed online, so access to this sensitive material is only a hack away from being public. Most people using these platforms are either unaware of this, do not want to give up the benefits of online storage, or as simply unwilling to figure out how to opt out of using online storage for their private material. Because of this, the importance of internet security is at an all time high.